What do you get when you mix 288,000 tea candles, 20 animators, and 4 days of shooting with 1 motion control camera?

Well you get this absurdly brilliant, absurdly beautiful, and yes…absurdly overly complicated commercial for Electrabel titled ‘Happy New Year’.

Wanna see how they did it? Check out the making of…

Now surely this same spot could have been done much easier using VFX. But I’m a sucker for old school optical effects and stop motion, so you just have to tip your hat to these mad men behind the camera. They did a commerical that feels like a work of art, and sticks with you. Which is what all commericals should strive for anyways.