MPC just recently completed work on a new Wrigleys 5 Gum campaign, and posted a bunch of great behind the scenes material on how the spots were done on their site.
What I love most about the Zing and Solstice campaign is how MPC used tried and true bluescreen compositing techniques, mixed with some nice matte painting and particle work to really create a whole CG world that feels unique and consitant. They kept it technically realitively simple, and wrapped it in a really cool and perfectly executed concept. Something that’s surprisingly very hard to accomplish under typically tight commercial schedules.
Anyways, enough of my chatter. Head on over to their site to check it out! They’ve got not only the full commercials but also a bunch of breakdown videos for each spot.
Fredrik Bond has directed the new campaign for Wrigley’s 5 gum. The Ad Agency was Energy BBDO/Chicago, with production handled by Pam Pietrowski. MPC LA provided 3D animation and compositing for the spot.
MPC was involved from pre-production with input into the design process, Duncan McWilliam and Dan Sanders attended the shoot at Paramount Studios supervising elements of the blue screen stage and the adjacent practical elements shoot.