Head on over to FXGuide for a look at how Sony Pictures Imageworks created a surprisingly moving short film to show off the soon to be built, Chicago Spire.
God, they’re good.
LINK: Building Art in Chicago: 1 1 2 3 5 8
The film Inspire, conceived by Imageworks’ Duggal, was to break the mold of architectural sales tools – a landscape usually filled with non-emotional, sterile sales videos. Duggal explains that the film was “challenging technically, as the building was being designed while we were making the film”. Inspire’s premiere, at the unveiling of the Chicago Spire in September of 2007, was the first time anyone saw the building, so accuracy was vital. While the visual effects industry will easily distort reality for a good shot, the building’s dimensions needed to be modeled with precision – as much as was possible during the continuing design phase – and faithfully rendered.
