The Ford F150 project was an online web campaign designed to debut the new 2009 model in a photo realistic, cinematic environment.

The whole project was very demanding, challenging, and also just plain fun to be honest. The rugged identity of the F-150 brand allowed us to really make the car and environment look dirty and real. Which you might be surprised to learn, is pretty rare in this side of the business.

FumeFX was used extensively, and everything was modeled, animated, and rendered in 3dsMax with the VRay Renderer. The elements were then composited in Nuke by myself and fellow compositor/wife to be, Jessica Morrison.