halo odst goodness

So what did everyone do on their long weekend? Mine was spent cleaning up my office filing cabinet (long overdue), seeing “Extract” with Jess to cleanse the horribleness that was “Inglourius Bastards”, and finishing “Batman: Arkham Asylum”. Which was pretty much the best superhero video game I’ve ever played.

But now that’s it’s all over, and it’s back to work, we better start it off right. So check out this really well done “Halo: ODST” trailer that will leave you salivating for the long anticipated, and long delayed, Halo movie.

Isn’t that an awesome short? It seriously makes me wonder what is holding Microsoft up. I mean when you have Steven Spielberg throwing in his hat for Director and you still take a pass, what are you waiting for? It’s all there ready to go, and ready to make a butt load of money! It’s just pretty unlike Microsoft to pass up a big check like the Halo franchise would bring in.

Do you all think it will ever happen? Will we ever see Master Chief on the big screen? I say nay, but let me know your opinions in the comments below!

mpc’s wrigleys 5

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MPC just recently completed work on a new Wrigleys 5 Gum campaign, and posted a bunch of great behind the scenes material on how the spots were done on their site.

What I love most about the Zing and Solstice campaign is how MPC used tried and true bluescreen compositing techniques, mixed with some nice matte painting and particle work to really create a whole CG world that feels unique and consitant. They kept it technically realitively simple, and wrapped it in a really cool and perfectly executed concept. Something that’s surprisingly very hard to accomplish under typically tight commercial schedules.

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Anyways, enough of my chatter. Head on over to their site to check it out! They’ve got not only the full commercials but also a bunch of breakdown videos for each spot.

LINK: Wrigleys, 5 Gum

Fredrik Bond has directed the new campaign for Wrigley’s 5 gum. The Ad Agency was Energy BBDO/Chicago, with production handled by Pam Pietrowski. MPC LA provided 3D animation and compositing for the spot.

MPC was involved from pre-production with input into the design process, Duncan McWilliam and Dan Sanders attended the shoot at Paramount Studios supervising elements of the blue screen stage and the adjacent practical elements shoot.

stardust vfx

I came across these really beautiful car commercials today that the New York based VFX studio Stardust turned out for Shell. I really love the organic feel of these spots, and also the simplicity. But you really have to marvel at the technical skill that went into this too, because ink blot effects are surprisingly hard to achieve well.

Anyways, check them out below and then give their 2009 showreel a gander. Some really great work, from a really great studio.

Performance:

Fuel Economy:

Stardust’s 2009 Showreel:

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LINK: Stardust.tv

Stardust experimented with 2D and 3D CG solutions, particles, CGI cloth, the goal of keeping the feeling real and organic led them to shoot real footage on location and combine it with footage of ink spreading across paper. Artists in Stardust’s NYC studio then tracked the selected live-action footage in 3D software, and rotoscoped out each element. From there, a master camera was created for blocking in After Effects, and each shot was composited with the ink elements acting both as texture and as mattes to reveal the footage.

scifi misspelled

Today’s the day that marks the end of  the SciFi channel as we know it, and begins their new identity as SyFy. I’ve got mixed feelings about this rebranding to be honest. But time is the only thing that will really tell if this new branding, signaling a new focus for the channel, will be either good or bad.

But even with the road ahead being hazy, I can say that their new spot called ‘House of Imagination’ definitely instills some confidence that things just might be alright. Check it out below.

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The whole concept and VFX work done by the Moving Picture Company (MPC) is really stunning. And easily steps up the game of SciFi channel promos that we’ve seen before in the past.

I still think their new logo is pretty blah though.

What do you guys think? Yay or nay for the new channel branding? Let me know in the comments below!

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LINK: House of Imagination

Click around the interactive house for some behind the scenes look at the VFX work done for the spot.

LINK: SyFy Channel

evian bébés rollers

It’s funny, just yesterday I was wondering what babies would look like if they could skate to ‘Rapper’s Delight’ in Central Park. And then this new spot from the French ad agency EURO RSCG for Evian just fell out of the sky! Crazy.

Now I pass it along to you for your Friday enjoyment!

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imaginary chrome

Check out this lovely short for Google’s Chrome from the artists over at Imaginary Forces. I love the art gallery concept, and the almost zeotropic interior of the Chrome logo. It’s such a simple idea, and extremely well executed.

I think I just loved this right off the bat too because it reminds me of some of the first 3D projects I did back at SCAD when I was learning how to Matchmove. Hell I’ll go out on a limb and say I’m pretty sure there are some other VFX artists out there who have been guilty of filming a coffee table, tracking, and putting a monster or something on it too.

Enjoy!

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LINK: Imaginary Forces

Imaginary Forces was invited to participate in the Google Chrome Shorts project. The resulting short film answers the question: What would the internet look like if represented as a 3-Dimensional object? Observed as if in a museum, the object comes to life revealing the ins and outs of what Google Chrome has to offer.

making of: carousel

About a month ago I posted an article talking about the fantastic Phillips ‘Carousel’ spot/web site Tribal DDB Amsterdam and Stink Digital did for new Cinema brand television.

LINK: Carousel…

What do you get when you mix cops, clowns, and bullet time? Well we get this great short from director Adam Berg, Phillips, and the London based VFX house Stink Digital.

Well this weekend they posted a pretty awesome making of that gives you a look at how they created such a cool spot.

I had a hunch that they used some motion control camera work for the wire removal, but I really had no idea how they could have pulled that off with such a seemless continuous shot. It really gives you even more respect for what they accomplished. Check it out!

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carousel

What do you get when you mix cops, clowns, and bullet time? Well we get this great short from director Adam Berg, Phillips, and the London based VFX house Stink Digital.

LINK: Carousel – A Cinema 21:9 Production

Created entirely by Stink Digital, this new interactive campaign promotes Philips latest entrant into the television market, the CINEMA 21:9. Since the televisions 21:9 frame lends itself so readily to film, our friends at Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywoods best. Director Adam Berg responded with an idea for an epic frozen moment cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.

This epic film is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital.

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electrabel

What do you get when you mix 288,000 tea candles, 20 animators, and 4 days of shooting with 1 motion control camera?

Well you get this absurdly brilliant, absurdly beautiful, and yes…absurdly overly complicated commercial for Electrabel titled ‘Happy New Year’.

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Wanna see how they did it? Check out the making of…

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Now surely this same spot could have been done much easier using VFX. But I’m a sucker for old school optical effects and stop motion, so you just have to tip your hat to these mad men behind the camera. They did a commerical that feels like a work of art, and sticks with you. Which is what all commericals should strive for anyways.

button travels uncanny valley

David Fincher is no stranger to pushing the limits of Visual Effects. The photogrammetry work he did with Digital Domain on ‘Fight Club’, arguably his most well known movie, pushed Digital Set technology forward by light years. And carved out a now indispensable corner of the VFX toolbox. But over Christmas break, they out did themselves with the film,  ‘The Curious Case of Benjamin Button’.

I had been waiting for this film for quite some time. And I was not let down. Not only was the story touching and compelling, but the visual effects were also absolutely breathtaking. Ranging from the standard 2.5D/3D Digital Matte Paintings all the way to more exotic digital aging techniques developed at D&D.

All of which is covered in full by Bill Desowitz at VFXWorld. Who posted a great article yesterday talking about all of the work done to bring this ground shattering movie.

LINK: Bringing Benjamin Button to Life

Bill Desowitz uncovers the curious vfx case of Benjamin Button in this in-depth report with Digital Domain, Asylum, Hydraulx, Lola VFX and Matte World Digital.

It’s a long article to say the least, so I’m going to talk about the highlights. Or at least the parts that were the most interesting for a Nuke Compositor to read about.

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The process of developing the tech needed to make the impossible possible, all started with the creepy and controversial Orville Redenbacher commercial back in 2007.

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The strangest thing…that’s Marty McFly’s Dad, otherwise known as Crispin Glover behind all that digital makeup. But I digress…

LINK: Ground-Breaking Orville Redenbacher’s Ads

The ads, scheduled to premier during the 64th annual Golden Globe awards, employ computer-generated imaging that allows directors to create and use completely believable digitally created actors in live-action settings. While movie audiences may be familiar with animation of large crowds or stunts, such as the thousands of troops in Flags of our Fathers, or the character Gollum from Lord of the Rings, this new technology — being used publicly for the first time — advances current techniques tenfold to create an authentic digital human with detail, personality and close-up realism.

Starting the R&D process in the commercial world with a truncated schedule forced D&D to automate the pipeline as much as possible. But some of the constraints made the project fall just short.

As Fincher worked on Zodiac, Digital Domain made the controversial Orville Redenbacher spot, which, though turning out more creepy than uncanny, provided another R&D opportunity. “David may have had confidence from the beginning but we didn’t,” admits Character Supervisor Steve Preeg. “Having worked in rigging in this industry for quite some time, it’s definitely a scary thing to even think about [achieving this feat]. In fact, everyone we tried to hire to work on it, felt the same way. It was actually quite hard to staff up for the show, which was surprising. But during the Orville Redenbacher [experience], we had a certain number of constraints put on us to test certain aspects, most of which didn’t work out, but there were some little [kernels] of optimism.”

Barba adds, “With the bleeding edge of technology, you certainly get cut and hurt and that was the case with Redenbacher. Commercial budgets and schedules are tiny compared to features and we put together a fantastic team, but schedule and the technology maybe let us down a tiny bit, and maybe some of our own plans. But if we hadn’t done that, I don’t think we would’ve gotten the head start on Benjamin Button. For me, as much as I hate failing, it was absolutely necessary to go through this process. It left a scar but it didn’t kill us.”

Sometimes failing is just as important as succeeding though, and the lessons learned from the commercial world made people around the halls to start and believe the work could actually be done.

Nuke was of course the tool of choice. But not just for the compositing. It’s powerful 2D and 3D compositing work flow allowed the D&D artists to use existing tools to accomplish new challenges.

Tight collaboration, therefore, was crucial between compositing and lighting. “A lot of the setup was done in Nuke, which, as everyone knows, is very powerful in both 2D and 3D,” Litt suggests. “Teams of compositors would be the first to touch the shots by ingesting this data and bring it up in Nuke. We started off by using straight HDR spheres but slowly came to realize that it wasn’t getting us the subtleties we needed in terms of localization of lighting. With a head moving around in a room or gradations of light across the head itself, some of the light sources are very close.

They also developed code to integrate the Nuke process into areas of the pipeline you wouldn’t normally see it pop up in.

“But we had a pretty new drill at the beginning of the pipeline and part of it was getting the grades into place, like how David wanted the scenes to look,” adds Compositing Supervisor Janelle Croshaw. “We were setting the color and the tone. Nuke is the backbone of everything here, so every single department ended up having a check, a script or a comp. An image sequence was basically an auto comp of the head and we had track check, anim check, roto check. We figured out on Zodiac that digital data can get really messy and there can be a lot of it. And so we worked on automating on Benjamin, so everyone could see it immediately. We were able to automate the process going out as well and reverse all the grading we did because David likes to do all the grading in sequences up in DI with the shots that don’t have visual effects. It was important that tracking needed a good way to view what they were doing over the plates, so we set up track tracks where Marco and his team could hit a button out of Maya and it would run an automated Nuke script that would grab the graded plates and the roto and do mini-comps so they could see how their tracked head fit within the shot. So it helped all the departments a lot.”

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There were HUGE leaps made in the tracking and motion capture process as well. Without which the outstanding compositing and 3D work would have been for naught.

Instead of relying on traditional marker-based motion capture and hand animation techniques to bring a live actor’s performance to a digital character, Digital Domain went in a completely different direction, and developed a system called “emotion” (led by Barba and Preeg). This proprietary process incorporated several different technologies — using them in ways that they weren’t intended — and brand new techniques.


Mova’s Contour system was a key component in this part of the process, and it was used to volumetrically capture Pitt’s expressions. Digital Domain has been working with Mova’s Steve Perlman for years on adapting their technology for this application. Meanwhile, Image Metrics‘ technology was used to provide primary animation curves and timing data from Pitt’s live-action performance captured from four angles using Viper HD cameras. This gave artists a head start for a number of shots that saved them production time during animation.

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Just as important as the digital aging was to the story and film, the other star of the VFX work was the digital de-aging. And that’s where LOLA comes in.

LINK: LOLA

LOLA cut their teeth in the commercial world as well, pioneering digital youthful techniques for makeup ads. But they had their big break when they were awarded the opening scenes for ‘X-Men: The Last Stand’ where they de-aged Ian Mcclellan and Patrick Stewart by a good 30 years each.

Since then, LOLA has refined their techniques even more and gotten things down to a science.

In fact, Lola broke it down to a science, using Flame for compositing, Maya for 3D and Bijou for 3D tracking.

In the dance studio scene, Pitt dramatically emerges from the shadows, and is 20 years younger. This is the first time Daisy sees Button as a young man, and the effect required strong audience reaction. Senior Animator Casey Allen was tasked with creating new techniques. “In the end, after removing and/or repositioning every fold and crease of the eyelids, Casey was able to create new geometry of the eye though re-lighting and resetting the structure of the entire eyelid,” Williams explains. “This created an eye socket structure that Brad possibly never had, but the overall effect, combined with the re-shaping of the rest of his face, was that of extreme age rejuvenation. Casey worked closely with David Fincher and me to fine tune the look of Brad’s eyes, and Casey devoted close to 60 hours for this one shot.

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All these new amazing techniques has made Ben Ulbrich a believer that Digital Domain has finally crossed the so called ‘Uncanny Valley’. But one thing still is lacking. One of the most difficult things in fact in ANY form of art…the eyes.

“The eyes were a different story: those were a pain in the butt. Unfortunately, the system that we used to get the movement of Brad’s skin ended at certain parts of the face because of the nature of the capturing, and that included the eyes. There was a lot of work on the eyes by hand and I think we put some stuff into the eyes on Benjamin that I haven’t seen in characters before.”

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But they’re close. And I wouldn’t be surprised if D&D’s next project, that will incorporate the technology developed for ‘Button’, actually crosses the divide. Which I think you’ll agree isn’t too small of a limb to go out on, once you go and see the quantum leap that is ‘Benjamin Button’.