
This 3-D Typography experiment that the interface designers at BERG in London came up with is absolutely beautiful. I particularly like the pixelated style of the text, even though it’s getting a little over used. It just makes it feel like the sci-fi flicks I loved watching growing up in the 1980′s. Adding to it’s appeal is the simple technique that’s used to create the, as I’ll refer to it from now on, “magic transparent floaty text”.

The formula goes a little something like this. iPad + 3D to 2D image slices + persistance of vision = magic transparent floaty text. A simple movie, slice by slice frame by frame, is played on the screen of the iPad in front of a camera with it’s shutter open. And the result is a brand new take on the whole light writing phenomenon of the past year. But that’s only the first part of the process. They then repeat those steps over and over again until they get close to 3,000 frames which then makes up a shot in the video you’ll see below.
It’s total manual work too. Just a guy, holding an iPad, and moving it in front of the camera. But I wonder what type of effects could be achieved if you combine this with a high tech motion control rig. Or dare I say it…stereo cameras. Gasp!
Think about that as you watch the video below. Some really cool stuff.
P.S. On a site centric note, if anyone of my readers are in fact STILL reading this blog that is, I’m currently in the long stop and go process of redesigning this site. Once I finally sit down and just bang it out, this blog shall live again in a shiny new form. So if you are still reading this, one…thank you. And two, your patience will be rewarded.
Stay tuned!









